PETALING JAYA: Hong Kong-headquartered Longport Whale, a provider of artificial intelligence-ready securities trading infrastructure, is making its entry into the Malaysian market at the Bursa Malaysia Stockbroking Trade Fair 2026.
The move comes as Malaysia’s Capital Market Masterplan 2026-2030 (CMP4) continues to hone in on local brokerages to modernise core systems, balancing investor experience, regulatory compliance and operational resilience simultaneously.
Malaysian brokerages are increasingly confronted by a challenge that goes beyond front-end upgrades. Legacy architectures struggle to keep pace with digital-native investor expectations, rising cybersecurity standards, and the demand for multi-market expansion simultaneously. For many such brokerages, the question is no longer whether to modernise, but how to do so without adding complexity or disrupting the business continuity that clients depend on.
Longport Whale CEO Zhong Hua said, “Core trading infrastructure must support continuous evolution – in investor experience, compliance, and AI readiness – without adding unnecessary complexity. The brokerages that lead the next decade won’t be the ones with the best system today; they’ll be the ones whose systems are designed to keep getting better.
“Longport Whale aims to bring its Asia-proven experience to help Malaysian brokers strike that balance.”
Built on a cloud-native microservices architecture and trusted by more than 100 institutional clients in Asia, Longport Whale’s platform is engineered by industry professionals and refined through years of first-hand operational experience.
For the Malaysian market, it addresses four priorities: a best-in-class trading experience validated across competitive, highly regulated markets in Asia; system resilience and performance built for institutional scale, with high system performance and output, real time risk management, and low system latency; global market connectivity spanning Malaysia, Singapore, Hong Kong, US, and Japan without requiringsystem rebuilds; and an API-first, data-unified architecture that gives brokerages a practical foundation for AI adoption.
Hong Kong and Singapore, where Longport Whale serves online brokers, traditional banking firms, banks and wealth management institutes in a stringent regulatory environment, serves as the primary reference market for its Malaysia expansion. The company said it aims to work with local industry participants as both an infrastructure partner and a contributor to the broader conversation on responsible modernization under CMP4.
