FWD Insurance Bhd has extended insurance protection to more than 250,000 individuals, largely from Malaysia’s underserved and lower-income communities through simple and affordable solutions designed to make financial protection more accessible to those who need it most.
The milestone reflects the life and health insurer’s commitment as an inclusive insurer to helping close Malaysia’s protection gap, particularly among the B40 segment where insurance and takaful coverage remain disproportionately low despite greater exposure to financial vulnerabilities.
According to Bank Negara Malaysia (BNM), insurance and takaful penetration among the working-age B40 segment stood at just 30.3% compared with 50.4% for the national working population, thus highlighting a significant protection gap among lower-income households.
Moreover, the central bank also noted that B40 families are especially vulnerable to financial shocks due to limited savings and lower financial resilience.
To address these challenges, FWD has focused on developing products that remove common barriers to insurance adoption, including affordability, complex application requirements and medical underwriting.
Highly accessible, affordable packages
Among these solutions is Qaseh Bakti Plus, a health insurance plan that provides hospital cash and death benefits for both accidental and non-accidental causes.
The plan offers guaranteed acceptance and starts from as little as 17 sen/day, hence making it accessible and convenient for individuals and families seeking basic financial protection.
Complementing this is Qaseh Murni, an affordable and hassle-free insurance plan that provides hospital cash benefits during hospitalisation as well as death benefits for both accidental and non-accidental causes to help ease financial burdens during unexpected life events.
FWD also offers Qaseh Setia, an affordable life insurance plan that provides coverage in the event of death or total and permanent disability (TPD) along with funeral expense benefits of up to RM3,000.
With premiums starting from just RM70/year, the plan features a simple application process with no medical check-up required. Eligible customers also receive a RM50 subsidy from FWD to purchase Qaseh Setia which helps to lower the cost of obtaining essential life protection.
Together, these solutions reflect FWD’s commitment to making protection more accessible, affordable and easier to obtain, particularly for underserved and lower-income communities that may otherwise remain unprotected.
“At FWD, we believe every Malaysian deserves access to affordable financial protection that helps them navigate life’s uncertainties with greater confidence,” commented FWD Insurance Bhd’s CEO Mak See Sen.
Reaching more than 250,000 individuals through our inclusive protection solutions is a meaningful milestone but it’s also a reminder of the work that remains to be done.
Many lower-income households continue to face financial vulnerability in the event of unexpected illness, accidents or the loss of a breadwinner.”
As FWD continues to grow its reach across Malaysia, the insurer remains committed to delivering customer-led solutions that make protection easier to understand, easier to access and more relevant to the needs of everyday Malaysians.
Qaseh Bakti Plus, Qaseh Murni and Qaseh Setia are distributed exclusively through FWD’s bancassurance partner Bank Simpanan Nasional (BSN)
FWD Malaysia is part of FWD Group – a pan-Asian life and health insurance business that serves more than 40 million customers across 10 markets, including BRI Life in Indonesia.
Established in 2013, the company operates in some of the fastest-growing insurance markets in the world. FWD Group is listed on the Hong Kong Stock Exchange under the stock code 1828. – Nov 12, 2026
