KUALA LUMPUR: Xamble Group Ltd, one of Malaysia’s and Southeast Asia’s leading social commerce platforms, is strengthening its position as an integrated growth marketing company in Southeast Asia, combining influencer-led campaigns, social media, performance marketing and commerce capabilities within a single regional platform.
The integration of YouthsToday has further expanded the Malaysia-headquartered group’s reach, giving brands access to a wider creator community while allowing Xamble to support campaigns across the marketing funnel — from building awareness and engagement to generating leads, transactions and sales.
The strategy is beginning to translate into stronger financial results, with Xamble’s underlying business turning profitable in the second quarter of 2026 as revenue increased 34% year on year to A$2 million.
“This was a breakout quarter as revenue rose 34%, and our underlying business EBITDA swung to profit — clear evidence that a simpler business and smarter use of automation are paying off,” Xamble interim CEO Adrian Tan said in a statement.
“Our new contracts are now earning revenues, and the YouthsToday integration is scaling well,” he added.
Listed on the Australian Securities Exchange, Xamble has expanded beyond its origins in influencer marketing into a broader growth marketing ecosystem covering content, social media, performance and affiliate marketing, creator technology, live commerce and social commerce.
Its operations now span Malaysia, Singapore, Thailand, Vietnam, Indonesia, the Philippines and Myanmar.
For the three months ended June 30, Xamble recorded underlying business earnings before interest, tax, depreciation and amortisation, or EBITDA, of A$243,000.
The result was supported by higher revenue, improved margins and tighter cost management as business expenses remained relatively stable despite the increase in turnover.
The June quarter also marked Xamble’s strongest revenue performance since it began implementing its turnaround plan in 2025.
Growth was supported by three new commercial contracts worth about A$1.17 million across the technology, education and automotive sectors, which began contributing revenue during the quarter.
The contracts strengthen Xamble’s base of contracted income and reflect growing demand for its wider range of marketing services across different industries.
Xamble is also progressing with the integration of YouthsToday following its acquisition of a 55.6% stake in YToday Sdn Bhd in April.
The combination brings together Xamble’s established influencer and marketing capabilities with YouthsToday’s reach among youth communities, grassroots creators and emerging influencers.
This gives brands access to a broader spectrum of creators while strengthening Xamble’s ability to plan, execute and measure campaigns at scale.
The enlarged group had a community of 21,952 influencers at the end of June, compared with 3,452 a year earlier.
