PETALING JAYA: Proton has continued the international expansion of its electric vehicle (EV) business with the official launch of the Proton e.MAS 5 in Nepal, making it the second overseas market to receive the company’s best-selling EV following its introduction in Singapore.
Led by Proton International Corporation Sdn Bhd (PICSB), Proton said it is committed to growing its export business while strengthening the presence of the Proton e.MAS brand across international markets.
The Proton e.MAS 5 was introduced in Nepal by Jagdamba Motors, Proton’s authorised distributor in the country.
Unveiled during a ceremony in Kathmandu, it is the second Proton EV in the country following the introduction of the Proton e.MAS 7 in 2025.
Its domestic success has provided a strong foundation for the model’s export expansion, with about 200 bookings secured on the first day of launch.
Export markets remain a key component of Proton’s long-term growth strategy as the company seeks to diversify its revenue streams while increasing the global visibility of Malaysian automotive products.
“The launch of the Proton e.MAS 5 in Nepal is another important milestone in our export journey and demonstrates the growing international confidence in the Proton e.MAS brand,” said PICSB CEO Edmund Lim Meng Thong.
He added that exports have always been an important pillar of Proton’s business strategy.
“Every new market we enter strengthens our international footprint while showcasing Malaysia’s capability to produce globally competitive vehicles. Together with our trusted partners, we look forward to making the Proton e.MAS brand an increasingly recognised name across international markets,” said Lim.
In Nepal, the Proton e.MAS 5 is offered in Prime and Premium variants and is positioned as a compact electric SUV designed for everyday mobility.
To mark the launch, Jagdamba Motors has also introduced a special introductory campaign for early buyers with pricing of Rs 35 lakhs for the Prime variant and Rs 40 lakhs for the Premium variant.
